TO LINK TO THE DIGITAL EDITION, CLICK IN THE FORMAT COLUMN, WHICH OPENS A NEW WINDOW OR TAB TO ACCESS YOUR DOCUMENT.
IF YOU ARRIVED HERE VIA A SEARCH ENGINE, CLICK ON "MAIN MENU" (ABOVE) FOR GENERAL SITE INFORMATION.
DIGITAL BOOK INDEX IS USER SUPPORTED. TO MAKE A SMALL CONTRIBUTION, PLEASE CLICK HERE:  DONATION 



Business: Advertising, Marketing, Public Relations, Publicity





1
Author Title Edition Format Price Puborg
Allison, James Murray, 1877-1929 First Essays on Advertising 1926 Lond. Graphic Txt Free UToronto
Barban, Arnold M Essentials Of Media Planning 1993 NetLibr (Ebsco) 29.95 NTCBusiness
Bayler, Michael Promiscuous Customers: Invisible Brands, Delivering Value in Digital Markets 2001 Adobe eBook 14.99 CapstonePub
Bell, David Achieving Success as an Advertising Team 2002 Adobe eBook 7.95 AspatoreBks
Bogart, Leo Strategy In Advertising 1996 NetLibr (Ebsco) 37.95 NTCBusiness
Book, Albert C Fundamentals Of Copy & Layout 1997 NetLibr (Ebsco) 47.95 NatTextbookCo
Book, Albert C The Radio & Television Commercial 1996 NetLibr (Ebsco) 19.95 NTCBusiness
Brennan, Bob The Future of Advertising: Invitation Only, No Regrets 2002 Adobe eBook 7.95 AspatoreBks
Burton, Philip Ward, 1910- Which Ad Pulled Best? 1993 NetLibr (Ebsco) 19.95 NTCBusiness
Bush, Gregory Wallace Lord Of Attention 1991 NetLibr (Ebsco) 30.00 UMassPress
Carlson, Gustav Total Exposure 1999 NetLibr (Ebsco) 27.95 AmacomBks
Carmody, Bill Online Promotions: Winning Strategies and Tactics 2001 Adobe eBook 34.99 JWiley&Sons
Casson, Herbert Newton 1869- Ads & s 1911 Chi. Graphic Txt Free UToronto
Chester, Carole Working In Public Relations 1998 NetLibr (Ebsco) 21.95 HowToBooks
Cronin, Mary Maloney Everyone Remembers The Elephant In The Pink Tutu 1998 NetLibr (Ebsco) 15.99 CareerPress
Durstine, Roy Saries, 1886- This advertising business 1928 NY Graphic Txt Free UToronto
Dutka, Solomon, 1923- DAGMAR, Defining Advertising Goals For Measured Advertising Res 1995 NetLibr (Ebsco) 34.95 NTCBusiness
Edmunds, Holly The Focus Group Research Handbook 1999 NetLibr (Ebsco) 49.95 NTCBusiness
Forker, Olan D Commodity Advertising 1993 NetLibr (Ebsco) 39.95 LexingtonBks
Goddard, Angela The Language of Advertising: Written Texts 2001 Adobe eBook 11.99 Routledge
Godin, Seth Unleashing the Ideavirus 2001 Adobe eBook 9.95 Hyperion
Halinen, Aino Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector 2001 Adobe eBook 97.50 Routledge
Haskins, Jack B., 1922- Successful Advertising Research Methods 1993 NetLibr (Ebsco) 49.95 NTCBusiness
Hawthorne, Timothy R The Complete Guide To Infomercial Marketing 1997 NetLibr (Ebsco) 60.00 NTCBusiness
Herzbrun, David Copywriting By Design 1997 NetLibr (Ebsco) 22.95 NTCBusiness
Holtz, Shel Public Relations On The Net 1999 NetLibr (Ebsco) 24.95 AmacomBks
Inside the Minds Staff Leading Advertisers: Industry Leaders Share Their Knowledge on the Future of Advertising, Marketing and Buildi 2001 Adobe eBook 21.95 AspatoreBks
Kalter, Alan Likeable Advertising: Creative That Works 2002 Adobe eBook 7.95 AspatoreBks
Keding, Ann How To Produce Creative Advertising 1991 NetLibr (Ebsco) 24.95 NTCBusiness
Kenny, David Advertising Relevance and Results in the Age of the Internet 2002 Adobe eBook 7.95 AspatoreBks
Lawler, Ed Copy Chasers On Creating Business-to-business Ads 1994 NetLibr (Ebsco) 39.95 NTCBusiness
Lazer, William Handbook Of Demographics For Marketing & Advertising 1994 NetLibr (Ebsco) 45.00 LexingtonBks
Ledingham, John A Public Relations As Relationship Management 1999 NetLibr (Ebsco) 55.00 Erlbaum(L)Asc
Lee, Ivy Ledbetter, 1877-1934 Publicity; some of the things it is & is not 1925 NY Graphic Txt Free UToronto
Lewis, Herschell Gordon, 1926- Advertising Age Handbook Of Advertising 1999 NetLibr (Ebsco) 39.95 NTCBusiness
Lewis, Herschell Gordon, 1926- Catalog Copy That Sizzles 1999 NetLibr (Ebsco) 39.95 NTCBusiness
Lewis, Herschell Gordon, 1926- Cybertalk That Sells 1998 NetLibr (Ebsco) 19.95 Contemporary
Love, Tim Think Like the Sun: The Secret to Building Global Lovemark Brands 2002 Adobe eBook 7.95 AspatoreBks
Marchand, Roland Creating The Corporate Soul 1998 NetLibr (Ebsco) 39.95 UCaPress
Marconi, Joe The Complete Guide To Publicity 1999 NetLibr (Ebsco) 39.95 NTCBusiness
Mark, Margaret The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes 2001 Adobe eBook 24.95 McGrawHill
Nevett, T. R. (Terence R.) Cases In Advertising Management 1992 NetLibr (Ebsco) 27.95 NTCBusiness
Parsons, Frank Alvah, 1868- The principles of advertising arrangement 1913 NY Graphic Txt Free UToronto
Pesmen, Sandra Writing For The Media 1998 NetLibr (Ebsco) 24.95 NTCBusiness
Pettis, Chuck, 1948- TechnoBrands 1995 NetLibr (Ebsco) 26.95 AmacomBks
Pinsdorf, Marion K Communicating When Your Company Is Under Siege 1999 NetLibr (Ebsco) 32.00 FordhamUPr
Rainey, M.T. The Advertisers' Conundrum: Change or Be Changed 2002 Adobe eBook 7.95 AspatoreBks
Rein, Irving J High Visibility 1997 NetLibr (Ebsco) 24.95 NTCPubGroup
Rosenkranz, Eric Rallying the Troops in Advertising 2002 Adobe eBook 7.95 AspatoreBks
Rowell, George Presbury, 1838-1908 Forty years an advertising agent, 1865-1905 1926 NY Graphic Txt Free UToronto
Ryan, Brendan Understanding the Client Perspective in Advertising 2002 Adobe eBook 7.95 AspatoreBks
Schulberg, Pete Radio Advertising 1996 NetLibr (Ebsco) 29.95 NTCBusiness
Schultz, Alan Advertising Success: Tuning Into the Consumer 2002 Adobe eBook 7.95 AspatoreBks
Schultz, Don E Essentials Of Advertising Strategy 1996 NetLibr (Ebsco) 29.95 NTCBusiness
Sheridan, Sallyann The Things That Really Matter About Writing Great Copy 1999 NetLibr (Ebsco) 9.95 HowToBooks
Silverstein, Barry Internet Marketing for Information Technology Companies: Proven Online Techniques to Increase Sales and Profit 2001 Adobe eBook 26.95 MaximumPr
Simons, Paul Soak it All In: The Secrets to Advertising Success 2002 Adobe eBook 7.95 AspatoreBks
Starch, Daniel 1883- Advertising, its principles, practice, & technique 1914] Chi. Graphic Txt Free UToronto
Surmanek, Jim Introduction To Advertising Media 1993 NetLibr (Ebsco) 49.95 NTCBusiness
Surmanek, Jim Media Planning 1996 NetLibr (Ebsco) 22.95 NTCBusiness
Sweeney, Susan Internet Marketing for Your Tourism Business: Proven Techniques for Promoting Tourist-Based Businesses over th 2000 Adobe eBook 35.95 MaximumPr
Sweeney, Susan The e-Business Formula for Success: How to Select the Right e-Business Model, Web Site Design, and Online Prom 2001 Adobe eBook 31.95 MaximumPr
Thompson, Peter Persuading Aristotle: The Timeless Art of Persuasion in the Business Negotiation and the Media 1998 Adobe eBook 8.95 Allen&Unwin
Throckmorton, Joan Winning Direct Response Advertising 1997 NetLibr (Ebsco) 49.95 NTCBusiness
Trout, Jack The New Positioning 1996 NetLibr (Ebsco) 12.95 McGrawHill
Turk, Peter B Advertising Media Sourcebook 1997 NetLibr (Ebsco) 19.95 NTCBusiness
Vitale, Joseph G There's A Customer Born Every Minute 1998 NetLibr (Ebsco) 17.95 AmacomBks
Weilbacher, William M Choosing & Working With Your Advertising Agency 1991 NetLibr (Ebsco) 39.95 NTCContemp
Weinberger, Marc G Effective Radio Advertising 1994 NetLibr (Ebsco) 49.95 LexingtonBks
White, Hooper How To Produce Effective TV Commercials 1994 NetLibr (Ebsco) 47.95 NTCBusiness
Zeff, Robbin Lee Advertising On The Internet 1999 NetLibr (Ebsco) 24.99 JWiley&Sons

1

Copyright (C) 2000-2015  Digital Book Index
PUBLISHER: THOMAS R. FRANKLIN
SITE GRAPHICS BY: WOLF PRODUCTION
Burt Franklin & Sons (New York)

SOFTWARE DEVELOPMENT BY CARVING IT, Pune, India